An entrepreneur disguised as a developer.
AI writes the code. I make the business decisions. Here is the division of labour, in full.
| Me | The proxy |
|---|---|
| Asks who will actually pay for it | Writes the code |
| Talks to the customers | Writes the tests |
| Cuts feature fourteen | Builds features one to thirteen |
| Decides it’s good enough to ship | Fixes the CSS at 2am |
| Takes the blame when it breaks | Has already fixed it |
I think like a founder, build like an indie hacker, and delegate the coding to AI.
Six rules I don’t delegate
Solve real problems.
Imaginary ones are cheaper to build and impossible to sell.
Build for value.
Practical or commercial, ideally both.
Launch early.
Feedback beats a roadmap written in a vacuum.
Stay lean.
Every extra feature pays rent forever.
Keep judgment human.
AI is the development team. Someone still has to be the boss.
Stay unserious about me.
Serious about the work, though.
What comes out the other end
Built for founders with an idea and mid-sized businesses that need something practical.
- Websites
- Pages that explain the thing and get the enquiry.
- Small apps
- Tools that do one job properly, without a forty-page spec.
- Digital products
- My own experiments. Some may even make money.
Taking on work by referral only.
If a friend sent you here, they know how to reach me.